If you’re in the business of running a winery, chances are you require a robust point of sale (POS) system to support your day-to-day tasting room operations. There are a lot of options out there available, so it’s key to hone in on the essentials.
We’ve compiled this list of 7 features to look for when considering a POS system for your winery:
1. Easy To Use
Are you wasting time with an archaic POS terminal?
This one is self-explanatory: you need an easy-to-use interface for both your guests and staff. Gone are the days of hitting multiple buttons on several different screens to ring in one order. With an easy-to-use and mobile POS, you have time to entertain, educate, and build meaningful relationships with your guests.
2. Online Ordering
Are you managing a separate system for your online orders?
This last year has trained your customers to expect to get all their favorite items to-go, and that expectation won’t be going away anytime soon. In fact, revenue from food and beverage ecommerce grew $8.2 billion in 2021 alone.
Make balancing an online store and on-premise sales seamless by consolidating everything into one system. With an easy-to-set up, customizable store, you maximize your sales potential and set yourself up for long-term success in this growing ecommerce marketplace. Plus, the best POS systems don’t charge you monthly fees to host an online store, so it’s guaranteed net-positive revenue!
3. Contactless Payments and Ordering
Are you set up to offer guests contactless options?
Look for options that allow your guests to pay and order in a way that most highlights the experience you want to provide. You can enhance your excellent service by giving your guest the power to start a tab, order, and pay from their own device—either on a mobile app or via QR code. Embrace reader technology that allows guests to tap and pay with their credit card, or Apple, Google, and Samsung Pay.
4. Extensive Reporting Capabilities
Do you know which items are selling best when, at what quantity, and by which staff member?
Access to rich data catered to your business is critical for maximizing operational efficiency and your guests’ experience. A cloud-based system gives decision-makers access to data on the fly, providing immediate insight to sales numbers and labor costs. Long-term trends and insights will help you make the smartest staffing, service, and event decisions to optimize efficiency, revenue, and guest experience—whether it’s a slow Monday or a hopping, blistering Saturday.
5. Loyalty Program
Are you rewarding your most loyal fanbase?
Offering a simple loyalty program where guests can earn rewards drives traffic and inherently spreads the word about your businesses through your satisfied customers’ mouths.
With the support of your POS, you can track membership stats, points accrued and redeemed, and also communicate with members right from your POS portal. A POS also must make these programs completely customizable, because you know your guests the best, and you can decide what motivates membership and which promotion types to run.
6. No Extra Charges for Additional Features
Are you holding your business back because adding premium features requires a premium price tag?
Tools that are critical to running a successful business and delivering an excellent guest experience shouldn’t be “pay to play”. Evaluate your added costs for online ordering, contactless payments, gift cards, time tracking, employee logins, per POS device, and a customer loyalty program.
7. Free and Fast Support Services
How quickly can you reach a real human for support?
Good customer support is priceless, and your POS either has it, or doesn’t.
Your point of sale system is central to your business; when you’re hustling with the summer rush and you need help, you need help quickly and from a friendly and knowledgeable partner who knows what you’re dealing with. Fast and reliable support services are essential for keeping your winery moving without interruption. Reaching support should never be a hassle and should never incur added cost.
Choose a point of sale system that puts your business first so you can put your guests first.
If you’re looking for more from a point of sale system, let’s talk. Arryved Point of Sale is built to help your winery thrive.