How Arryved Web Solutions Transformed Ex Novo’s Online Store & Merch Sales
With Arryved Web Solutions, Ex Novo Brewing streamlined its merch operations, boosted sales by 25%, and built a seamless online experience that’s as dynamic and connected as their taproom.
For Ex Novo Brewing Co., merchandise isn’t just a nice add-on—it’s a vital revenue stream that helps expand the brand far beyond the taproom. But before switching to Arryved Web Solutions, managing merch was a headache of disconnected systems, manual work, and frequent out-of-stocks.
One System, One Source of Truth
Now powered by Arryved’s website and web store, Ex Novo’s team—especially Marketing Manager Sarah Turner—can breathe easier.
“It’s just me managing merch across two locations,” says Sarah. “Having the POS and web store integrated has been a game changer. It keeps inventory synced and helps prevent selling things we don’t have in stock.”
Big Lift in Sales—and Time Saved
Since launching the new online store through Arryved, Ex Novo has seen a 25% increase in total merchandise sales. And it’s not just about revenue—Arryved’s platform makes it easier to manage products, update listings on the fly, and quickly promote new items and limited releases. “I can hop on my phone and change anything I need,” Sarah explains. “It’s really fluid.”
Sarah goes on to say that even if she can’t figure out something on her own, the Arryved team is always there to help. “Sally has saved my a$$ so many times,” she laughs. “The whole support team is responsive, helpful, and always willing to walk me through something
Designed to Build Connection
It’s not all about sales either. Ex Novo’s new custom website – separate from the web store – helps the brewery connect with its customers. Featuring an always-updated tap list, upcoming events calendar, and a robust beer archive, it’s a digital extension of the Ex Novo taproom experience. The beer archive, in particular, has become a key internal and external tool for the team. “It’s awesome for branding, and our staff loves it too. It takes less than 10 minutes to update.”
Ongoing Success, and Plans for More
With gift cards selling daily and merch flying off the virtual shelves, Turner’s next move is a full refresh of the online store inventory and expanding web sales efforts. “The Arryved site looks amazing and it’s just so easy to maintain,” she says. “We’re excited to keep growing this part of the business.”