Arryved, Inc., located at 3002 Sterling Cir Suite 100, Boulder, CO 80301 (“Arryved”, “we”, “us”, or “our”) has prepared this Privacy Policy (this “Privacy Policy”) to describe to you, or if you represent an entity or other organization, that entity or organization (in either case, “you,” or “your”) our online and offline practices regarding the personal information that Arryved collects, uses, and shares on behalf of end users (“Users”) of our online platforms (the “Platform”) accessed through the website located at https://www.insider.arryved.com/, and any other websites operated by Arryved (each, a “Site”) or using mobile applications provided by and on behalf of Arryved (each, an “Application,” and any Site or Application treated as a part of the “Platform” for purposes of this Privacy Policy). Capitalized terms not defined in this Privacy Policy, shall have the meanings as defined in the Arryved Terms of Service, located at https://insider.arryved.com/terms/.
Arryved reserves the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy. You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will note the effective date of the latest version of our Privacy Policy at the end of this Privacy Policy. Your continued use of the Platform following posting of changes constitutes your acceptance of such changes.
If you have any questions or concerns, please do not hesitate to contact us by contacting us as described below.
“Personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked to, directly or indirectly, a particular consumer or household. The following are ¢categories (with non-exhaustive examples) of personal information we may collect about you and for each category the purpose for which it may be used:
Categories | Examples | Purpose of Processing |
A. Individual Identifiers and Demographic Information. | A real name, profile picture, company name alias, postal address, unique personal identifier, text messages, online identifier, Internet Protocol address, email address, address, telephone number, account name, driver’s license number, credit card information, your areas of interest or other similar identifiers. | • To improve the services generally • To provide you with the services • Processing orders (including collecting payment and sending invoices). • Delivering products/services. • Tracking and managing loyalty points and redemptions. • Responding to inquiries. • Management of customer purchases and accounts. • Compiling details of user engagement. • Sending marketing materials (including offers and other information we feel may be of interest to you). • Administration of contests and surveys. • Tracking and managing loyalty points and redemptions. |
B. Sensitive Personal Information. | Financial or credit/debit card account information | • To improve the services generally • To provide you with the services • Processing orders (including collecting payment). |
C. Commercial Information. | Orders made through the Platform, ordering preferences, breweries or other client establishments visited | • To improve the services generally • To provide you with the services • Processing orders (including collecting payment and sending invoices). • Tracking and managing loyalty points and redemptions. • Responding to inquiries. • Management of customer purchases and accounts, compiling details of user engagement. |
D. Internet or Network Activity. | Browsing history, type of browser you are using, search history, terms you enter into the search functions of our Platform, information on a Consumer’s interaction with a client, website, application, or advertisement, client pages you visit, and the websites you visit immediately before and immediately after you visit our Platform. | • To improve the services generally • To provide you with the services • To evaluate consumer trends and usage related to our Platform and allows us to improve our k content and offerings accordingly. • Sending marketing materials (including offers and other information we feel may be of interest to you). |
E. Geolocation Data. | Physical location or movements. | • To improve the services generally • To provide you with the services • To evaluate consumer trends and usage related to our Platform and allows us to improve our k content and offerings accordingly. • Sending marketing materials (including offers and other information we feel may be of interest to you). |
F. Inferences Drawn from Personal Information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | • To improve the services generally • To provide you with the services • To evaluate consumer trends and usage related to our Platform and allows us to improve our k content and offerings accordingly. • Sending marketing materials (including offers and other information we feel may be of interest to you). |
We obtain the categories of personal information listed above on or through our Platform from the following categories of sources:
Arryved’s primary purpose in collecting personal information is to provide the Services and Content that you request on the Platform. Arryved may also use personal information for various purposes, including without limitation to:
We process personal information for the following purposes:
In addition to the specific situations discussed elsewhere in this Privacy Policy, Arryved may share your personal information in the following circumstances:
We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us). In addition, if we sell all or part of our business or make a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may transfer your personal information to a third party as part of that transaction, including at the negotiation stage. We may buy, sell, or combine with other businesses. If so, personal information that we or other businesses have collected may be transferred as part of the transaction, subject to applicable law.
We may ask if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Privacy Policy, and we may do so with your consent.
We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of the Platform. Among other things service providers may help us perform website hosting, app design, maintenance services, database management, web analytics, app analytics, billing, payment processing, fraud protection, credit risk reduction, marketing, or any other use set out in this Privacy Policy. Access to your personal information by these service providers is limited to the information reasonably necessary for the service provider to perform its limited function. We require our service providers to keep the personal information that they are provided with confidential and to comply with all applicable laws.
We sometimes offer promotions (like sweepstakes), loyalty and incentive programs, events, or other offers in conjunction with a third party. If you choose to participate in one of those promotions or offers, we may share your information with the third party as described in this Privacy Policy, and the third party may collect information from you independently as described in their privacy policies. If you enter into a loyalty program, we will share your information with our client brewer(ies) (or other establishment(s)) that you visit and/or make purchases from. They may use your personal information to send marketing and promotional emails to you. Additionally, if you upload a profile photo, we will share that information with our clients.If you provide any information to a client brewery, they will collect, use, and share that information in accordance with their privacy policy. We recommend that you review the third party’s privacy policy before choosing to participate in a promotion or offer. The personal information that you submit through an event, promotion, or other product or service offering may be combined and transmitted with the registration information related to your Account. Third party partners or clients may also collect information directly from you, which may be combined with personal information disclosed by us. If you decide to request, enter into, or participate in an event, promotion, or other product or service offering that is offered by us and identified as a joint effort with a third-party partner or client, the information that you provide may be shared with us and with that identified third party.
We participate in behavioral-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our Platform so that we can provide advertising about products and services tailored to your interest. That advertising may appear either on our Platform, or on other websites.
The Platform may offer you the ability to share your personal information through a social networking website (e.g., Facebook, Twitter), using such site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button). The use of such integrated tools enables you to share personal information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites.
The Platform may provide you with the opportunity to post comments, messages, or reviews in a public forum. If you decide to submit personal information at these locations, that information will be available to other Users of the Platform.
Users may recommend other Users to join the Platform by providing their contact information or selecting friends from a social networking site. Users may also provide information about other Users of the Platform such as reviews of the services or products that he or she received, booking or scheduling information, or reference information.
We may disclose your personal information in response to subpoenas, court orders, or other lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose personal information in order to enforce or apply our rights and agreements, or when we believe in good faith that disclosing this information is necessary or advisable, including, for example, to protect the rights, property, or safety of our businesses, our Platform, our customers, our users, or others, as permitted under the applicable laws, or as otherwise required by law or by government and regulatory entities. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. We may also ask if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Privacy Policy, and we may do so with your consent.
We will retain your personal information for as long as your account is active, as needed to provide you Services, and as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. If you wish to cancel your account or request that we no longer use your personal information, contact us using the contact information provided below.
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of any unauthorized access or acquisition of your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
You can make the following choices regarding your personal information:
You can make the following choices to opt out of certain activities regarding your personal information:
The following applies to residents of California.
Category | Personal Information is Disclosed for a Business Purpose | Personal Information is Disclosed for Valuable Consideration |
Processing orders (including collecting payment) | Yes | No |
Delivering products/services | Yes | No |
Tracking and managing loyalty points and redemptions | Yes | No |
To evaluate consumer trends and usage related to our Platform and allows us to improve our Website content and offerings accordingly | Yes | No |
To provide you with the services | Yes | No |
Sending marketing materials (including offers and other information we feel may be of interest to you) | Yes | No |
Responding to inquiries | Yes | No |
Management of customer purchases and accounts | Yes | No |
Compiling details of user engagement | Yes | No |
Sending marketing materials (including offers and other information we feel may be of interest to you) | Yes | No |
Administration of contests and surveys | Yes | No |
When exercising the rights or options described in this Privacy Policy, the following guidelines apply:
If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at:
Arryved, Inc.
Attn: Arryved Privacy Agent
3002 Sterling Cir, Suite 100
Boulder, CO 80301
privacy@arryved.com
Effective Date: 2/7/2020