Patio season is here! Your fans are bursting out of their homes for some craft food and beverages (and to talk to someone other than the cat!) Are you set-up to serve at your full hospitality potential?
Whether you have a bev-only tasting room with a bar and some tables or a full menu served to multiple venues, a Floating Service model works for you.
Let’s Talk About A Floating Service Model…
What is it? It’s the fusion between traditional table service and its simpler counterpart, counter service (pun intended). With a floating service model, your staff is empowered to flex through different roles—from bar to floor—and engage with your guests anytime, anywhere. Guests order from the bar, from a roaming server with a mobile POS, or even via their own phones using QR-code location-based ordering.
Why Floating Service?
Where staffing is costly with table service, and guest engagement is limited with counter service, floating service keeps labor costs down while maximizing hospitality. With your staff untethered from the bar or terminal POS, they can connect with guests, educate them on your product, and keep their glasses full.
In an early 2020 study by Secret Hopper (the before-times) with research pulled from 5,711 brewery visits, they found guests spent 16.3% more at an establishment when asked the golden question: “Would you like another?” With an average tab size of $39.83, that’s about $6.50 more per guest.
As Secret Hopper said in their study, “The more your staff can build a connection with a guest over the course of their experience, the more that guest will be willing to spend.”
4 Tools To Help You Float
There are many ways to implement floating service. By employing these few simple tools, you’ll be ready to float into summer and wow your fans.
A fully integrated, mobile Point of Service saves you time and money. Sell from the bar or at the table, and create an amazing guest experience. Designed to help you shift service at a moment’s notice, a mobile system gives you the flexibility to adapt as you grow.
Contactless Order & Payments
Increase tab sizes when guests can order another round the second it occurs to them, from their own device. Enhance your excellent service by giving your guest the power to start a tab, order and pay from their own device—either on a mobile app or via QR code in a web browser.
Make balancing online and on-premise sales seamless with one system. An integrated system means all your inventory syncs from the same place; all orders, online or on-premise, print to a centralized printer; all sales reports aggregate on the same dashboard.
Invite guests to be part of your club—they’ll engage more with your staff, spend more on your product, and bring their friends along to visit. Move product with customized offers. Turn one-time visitors into loyal fans while building good habits amongst your regulars. And capture a new audience through discount codes for your online store.